Creating and maintaining a
great brand in the 21st Century demands equal parts marketing
creativity and marketing technology. Sure, you might create the
most dazzling advertising, PR, and collateral materials ever deployed
in your market. But those brilliant ideas likely won't motivate your
target customers to buy if they're delivered in the same ways as in
the past. Captivating today's buyers demands mastering the use of the
latest Web technologies, blogging, e-mail marketing, SEO, social
media, and many other powerful electronic communication tools.
At Goldstein Group Communications, we're ardent
believers in the power of great ideas when they're linked with great
execution and accountability. Our "Sensibly Ingenious" philosophy
helps us deliver leads from motivated buyers to the sales force,
profits to the bottom line, and sustainable growth to the organization
as a whole.
Want to learn more about the latest marketing technologies?
Read Our Tutorials and White Papers in Our
Going Beyond "Where Does It Hurt?"
At too many agencies, the focus is on fixing the
client's immediate problem - the new competitor who's swallowing
market share, the last-minute campaign for a new product, the
all-hands-to-the-pumps scramble to put out a public relations "fire."
But an agency that focuses only on today's problems is neglecting
their clients' futures, missing invaluable chances to help them grow,
innovate, and take advantage of emerging opportunities.
At GGC, in addition to helping you manage today's
communications challenges, we're always thinking about tomorrow's,
asking our clients questions like these:
What's going on at your organization lately? What
new products or services are on your horizon?
What are your goals for the next year or so?
Which portions of your business offer the greatest
potential in the next two years? The next five?
What activities are your competitors engaged in
that you wish you could emulate?
- What would you need to equal or exceed their