Three Marketing Firms Combine to Offer Seminar on Marketing
Analytics and Metrics
CLEVELAND, OH—May 3, 2010—Three of Northeast Ohio's marketing
companies are offering a seminar on marketing analytics and
measurement. "Making Marketing Metrics Work" will be offered by
Direct Opinions, Goldstein Group Communications and Price for Profit
on May 19 7:30 a.m. in Independence at 6450 Rockside Woods Blvd,
South.
The presenters will include Direct Opinions, one of Northeast
Ohio's leading market research firms (www.directopinions.com) ;
Goldstein Group Communications (www.ggcomm.com), a
business-to-business marketing agency specializing in both online
and traditional marketing; and Price for Profit, a price management
firm that boosts revenue for business-to-business companies
(www.priceforprofit.com).
"In an era when ROI means everything, it's important to remember
that everything about marketing can be measured and analyzed. Brand
awareness, web conversions, lead flow, profit analytics—it all can
counted, improved and converted into a measure of effectiveness in
driving sales," said GGC President Joel Goldstein.
The seminar is offered for corporate decision-makers, marketing
leaders and sales directors of organizations working to improve
their marketing and sales impact. Attendees will learn:
- The five factors that drive true conversion from lead-to-sale
- How to use web traffic to measure brand preference
- The nine most common roadblocks to effective lead generation
- The most powerful marketing metrics to use that drive sales and
marketing performance
"It's very true that in its simplest form 'Marketing is Math.'
This session is dedicated to helping companies uncover the formulas
that drive their sales and marketing teams.
There is no cost to attend the seminar; continental breakfast
will be served. To register, contact Cindy Karcher, Goldstein Group
Communications, 440-914-4700,
cmkarcher@ggcomm.com. |
