First, You Plan. THEN, You Do

Now that you've completed your plan, it's time to implement. Armed with the strategic insight you need for successful marketing...

• profitable sweet spot
• irresistible, competitive advantages
• compelling messages
• competitive weaknesses
• growth sectors of the market
• actionable sales plan

...we're ready to move into the tactical phase.

Goldstein Group Manufacturing Solutions offers a range of communications deliverables that bring the strengths of your plan to the customers you're seeking. With impact. Precision. And measured accountability. With a variety of metrics-based programs, we'll be able to report on the program's response, even to the point of identifying the specific individuals who are reading your materials!

Not every tactic is applied to every campaign. Some rely on direct mail. Some require email and trade shows. In other instances, online advertising, search engines and web sites are the most efficient tactics to deploy. GG Manufacturing Solutions crafts the right pinpoint solutions that apply to YOUR specific program, based on your strategic plan.

We employ a variety of tactics to generate leads and build your brand:

• Search Engine Optimization – what's become the "front line" in marketing today, we build visibility for your company and its products on the first page of Google and Yahoo!. If you don't have a presence on the first page, you don't have a presence online, which is so important for companies today. Good placement on search engines ensures that those who are seeking your company's solution will find you first.
    
• Advertising – We create high impact advertising that shortens the sales cycle by answering the critical questions, "who are you, what do you stand for, and how are you better than your competitors?"
    
• Public Relations – By generating publicity in magazines and online web sites, we build credibility for your message and your company in a way far more powerful than what can be achieved with advertising alone.
    
• Direct Marketing – We create direct mail and email programs that are tiered to devote the most resources to those that offer the highest profit potential, so that the response we generate produces the most return.
    
• Web Sites – Whether your web presence is a simple "billboard" or an elaborate order processing and tracking system, GG Manufacturing Solutions has the experience to build a powerful web site that positions and sells for your company 24 hours a day.
    
• Literature, Collateral and Sales Tools – We use highly skilled engineering writers to craft detailed, technical messages that are relevant to your customers. Our literature goes beyond the traditional, low-impact brochures often used: we write not just about what you do, but what you do better than your competitors. In this way, we are able to create literature and sales tools that not only describes, but helps your salespeople sell.

Together, these programs generate leads; build your brand; keep in touch with prospects during the sales cycle; and keep in touch with customers after the sale to retain them and generate referral business. They will help move you down the communications contact chain more rapidly, with fewer sales resources:

Awareness → Interest → Preference → Loyalty

In other words, we'll create programs that generate interest in your company, then build credibility in the claims of your company's performance, and finally create confidence in the organization that you can deliver the results and service you promise.