Cyndi Friedel is an expert in online lead generation and coordinates the agency’s entire online portfolio among its client base. Friedel manages the agency’s email marketing programs, creating, distributing and tracking the results of more than 1.5 million emails a year. As clients build online programs that communicate with internal audiences, and incorporate rented email lists in their lead generation efforts, Friedel’s programs are increasingly important for companies seeking to build their presence online. In her work, Friedel has built detailed tracking and reporting modules for email marketing programs in order to measure and over time improve response rates.

Friedel also manages pay-per-click programs on Google and Yahoo!. Friedel has earned the Yahoo Search Marketing Ambassador certification along with Google’s Adword Qualified Individual certification. Friedel is also knowledgeable on Google Analytics and by using this program along with the search engine PPC programs can manage and adjust the programs to their fullest potential. Friedel handles social media for clients as a way to communicate online by using Twitter, Facebook, YouTube and Flickr. Social media is another way to increase brand awareness and traffic to a client’s website along with search engine optimization.

Finally, Friedel has produced client webcasts for several years now, handling the entire spectrum of webcast operations from interface design, content creation, promotion/registration and follow-up attendee research surveys. She has produced webcasts for customers in North America, Europe and Asia.