Cyndi Friedel is an expert in online lead generation and coordinates the agency’s entire online portfolio among its client base. Friedel manages the agency’s email marketing programs, creating, distributing and tracking the results of more than 800,000 emails a year. As clients build online programs that communicate with internal audiences, and incorporate rented email lists in their lead generation efforts, Friedel’s programs are increasingly important for companies seeking to build their presence online. In her work, Friedel has built detailed tracking and reporting modules for email marketing programs in order to measure and over time improve response rates.

Friedel also manages the agency’s search engine optimization program for clients, ensuring that their web sites are coded properly in order to be categorized highly by the industry’s leading search engines.

Finally, Friedel has produced client webcasts for several years now, handling the entire spectrum of webcast operations from interface design, content creation, promotion/registration and follow-up attendee research surveys. She has produced webcasts for customers in North America, Europe and Asia.