Mark Johnson has a broad base of marketing communications experience, ranging from account management, public relations, and market research to lead generation, print production, channel marketing, and online programs. Over 20+ years he has worked in various capacities including a copywriter for a downtown Chicago ad agency, the Director of Marketing for a Chicago software developer, and Marketing Communications Manager for IOtech, a manufacturer of test instruments and data acquisition systems. A wide-range of experience helps him develop marketing plans and promotions designed to meet company strategic objectives. As a veteran writer and project manager, he is well-skilled to oversee the development technical articles and press releases, media plans, direct mail/email, Web sites, collateral, special events, and online advertising. He is a Certified Business Communicator (CBC) and a member of the American Advertising Federation, the American Marketing Association, and the Northeast Ohio Direct Marketing Association.