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Cyndi Friedel is an expert in online lead generation and
coordinates the agency's entire online portfolio among its
client base. Friedel manages the agency's email marketing
programs, creating, distributing and tracking the results of
more than 1.5 million emails a year. As clients build online
programs that communicate with internal audiences, and
incorporate rented email lists in their lead generation efforts,
Friedel's programs are increasingly important for companies
seeking to build their presence online. In her work, Friedel has
built detailed tracking and reporting modules for email
marketing programs in order to measure and over time improve
response rates.
Friedel also manages pay-per-click programs on Google and
Yahoo!. Friedel has earned the Yahoo Search Marketing Ambassador
certification along with Google's Adword Qualified Individual
certification. Friedel is also knowledgeable on Google Analytics
and by using this program along with the search engine PPC
programs can manage and adjust the programs to their fullest
potential. Friedel handles social media for clients as a way to
communicate online by using Twitter, Facebook, YouTube and
Flickr. Social media is another way to increase brand awareness
and traffic to a client's website along with search engine
optimization.
Finally, Friedel has produced client webcasts for several
years now, handling the entire spectrum of webcast operations
from interface design, content creation, promotion/registration
and follow-up attendee research surveys. She has produced
webcasts for customers in North America, Europe and Asia. |
