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Mark Johnson has a broad base of marketing
communications experience, ranging from account management,
public relations, and market research to lead generation, print
production, channel marketing, and online programs.
Over 20+ years he has worked in various
capacities including a copywriter for a downtown Chicago ad
agency, the Director of Marketing for a Chicago software
developer, and Marketing Communications Manager for IOtech, a
manufacturer of test instruments and data acquisition systems. A
wide-range of experience helps him develop marketing plans and
promotions designed to meet company strategic objectives.
As a veteran writer and project manager, he
is well-skilled to oversee the development technical articles
and press releases, media plans, direct mail/email, Web sites,
collateral, special events, and online advertising. He is a
Certified Business Communicator (CBC) and a member of the
American Advertising Federation and the American Marketing
Association. |
