Website Impact Audit
"I don't want traffic. I want the RIGHT traffic."
Today, websites are not about flash and flaming logos; they're
about converting traffic into sales opportunities. Effective web
strategies are built around navigation, content and offers that reach
out and engage your customers and move them to convert into potential
revenue.
GGC brings to play a variety of analytics software tools that
uncovers the data that will improve your site. Our Impact Audit gets
beyond meaningless debates about what color the navigation buttons
should be, or whether the logo should appear in the left or right
corner. By combining "best practices" with data analysis of your web
programs, we'll uncover the strategies that will lead to success.
Questions what we will answer for you include:
- What is your site's visitor objective, and how well is it being
achieved?
- Do the site's geographical traffic patterns match how you've
assigned your sales rep territories?
- How do you reduce bounce rates, or the number of people who find
little value and leave your site?
- How do you increase "goal conversions?"
- Which prospects are visiting your site that indicate a quote from
last quarter might be getting some fresh interest?
- What organic or paid search terms are resulting in the most goal
conversions, and how do we increase that?
See sample web sites.
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