Search Engine Marketing Analysis
Search engine optimization (SEO) is an ongoing battle that changes
every few months. Yesterday's technique for ensuring proper "meta tag"
coding, while still important, is no longer effective on its own. Page
content and page descriptions are the method of the day for ensuring
Page 1 search engine placement; tomorrow, certainly, it will be
something new. Today, it's all about relevance, and developing
strategies to convince Google your site is more relevant than
competitors'.
Page 1 placement is so crucial. One survey notes that 93% of people
go no farther than the first page in their searches, so, if you don't
have a presence on the first page, you don't have a presence online.
Integrating organic optimization with pay-per-click or paid search
programs are becoming increasingly important, as the cost of paid
search continues to rise. It's no longer affordable just to set a
budget for paid Google search terms; today, analytics must be applied
so you buy only those words that generate quality traffic, not just
visits.
Goldstein Group Search Engine Optimization program consists of a
nine-step program that uncovers impact search terms, ranks your site's
position for those terms, and optimizes your site so Google and others
recognize your site's relevance.
See sample SEO programs.
|
