Brand Awareness Research

Much of what we’ll do in our marketing communications program has to do with improving your visibility and building your brand position. Is your awareness higher than last year? Are you gaining ground against your competitor, or losing? Is your brand preference holding up in all of your market geographies and target industries?

Marketing is based on numbers, not gut feel. On analytics, not anecdotes. It makes sense to put numerical values to your position today, to establish a baseline for what your awareness is, and how your prospects think of you.

For instance, is your awareness among our target 10% or 50%? How much do they know about you? Can they identify your strengths accurately? And do they know you better than your competitors?

Conducting a brand analysis survey answers these questions and puts hard data into your marketing program.

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