It’s fashionable to chase the latest buzzword in marketing, but the truth is that GGC has been a practitioner of Content Marketing since before the term was even coined. From our foundation as writers and as a PR agency, GGC has been telling our clients’ stories in ways that connect and resonate with their customers since 1992. And, as marketing has evolved, we’ve been at the forefront of applying new tools to generate and spread our “content,” from blogs to videos to infographics to slideshows.
Content can, in fact, become a beast that’s hard to feed. So we’ve developed the Content Pillars methodology to create a single foundational piece of content that can be easily and efficiently deployed in a dozen different wants. This creates consistency and impact in our messaging, and allows our clients to produce far more content in ways that don’t burden their marketing teams.See Samples of Our Work