Corporate/Product Naming

What’s in a name? The right name gives your brand power, clarity and impact. The wrong name? just gives your salespeople one more barrier they have to overcome.

As part of a branding and identity program, GGC creates effective naming strategies and logo designs that carry your brand forward through any channel of distribution.

Logos/identities form the platform for any successful marketing/branding initiative. Should your identity be descriptive or tied into emotion? Should it be similar to a competitor, or deliberately separate? When should a division carry its own identity, or be built on a brand that’s folded into the main corporate parent?

The synergy that will be created by a strong brand marketing program will help move customers and prospects through the marketing continuum of:

Awareness > Interest > Preference > Loyalty

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