Marketing Automation

Why Marketing Automation?

Driving ROI has been the focus for savvy marketers for years. Particularly for business-to-business companies who must generate quality leads to survive, tracking results ensures that sales and marketing departments are able to focus their resources on those programs that work best.

Goldstein Group takes a unique approach to helping clients implement and operate Marketing Automation programs. While we’re focused not just on selecting and installing the right tool, we understand from first-hand experience that true success is measured by how well the tool is used and applied. It’s not just about generating reports and dashboards (though that’s pretty exciting on its own!). Our work focuses on pulling insights and actions out of the data, so that we’re constantly delivering the important  metrics that drive results:

  • Lower cost/lead
  • Higher lead-to-sales conversions
  • Faster days-to-close rates

Marketing Automation allows us to finally move beyond “counting clicks,” or even counting quotes. Now we’re able to count results, and identify what works and what doesn’t.

It’s common for marketers to refer to the familiar quote, “I know half my advertising is wasted; I just don’t know which half!” With Marketing Automation, now we know.

See Samples of Our Work

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