Social Media Strategy

Build direct relationships with your customers with innovative strategies for Wikipedia, Facebook, YouTube, Twitter and the exploding environment of user-generated media.

Social media, or the presence of online communities, is not only coming as a marketing tool for test and measurement, it’s arrived! It’s a long-standing rule of online that whatever begins in consumer marketing eventually migrates to b-to-b environments, and that’s certainly applied now in social media.

But the goal for building a social media campaign is to ensure it’s balanced, not distracted by the latest “cool” technique. Will Twitter lead to traffic? Do I focus on Facebook? Will your blog enhance your brand or just create noise? The total volume of social media GGC creates works together to enhance your reputation as experts and tie in to your existing marketing program, with a balanced approach consisting of eight critical social media elements.

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