Identity
What’s in a name? The right name gives your brand and products power, clarity and impact. The wrong name? It’s just one more barrier your salespeople have to overcome.
As part of a branding and product identity program, GGC creates effective naming strategies and logo designs that carry your brand forward through any channel of distribution.
Logos/identities form the platform for any successful marketing/branding initiative. Should your identity be descriptive or tied into emotion? Should it be similar to a competitor, or deliberately separate? When should a division carry its own identity, or be built on a brand that’s folded into the main corporate parent?
The synergy that will be created by a strong brand marketing program will help move customers and prospects through the marketing continuum of:
Awareness > Interest > Preference > Loyalty