Goldstein Group Communications

Branding

Identity

What’s in a name?  The right name gives your brand and products power, clarity and impact.  The wrong name?  It’s just one more barrier your salespeople have to overcome. 

As part of a branding and identity program, GGC creates effective naming strategies and logo designs that carry your brand forward through any channel of distribution. 

Logos/identities form the platform for any successful marketing/branding initiative. Should your identity be descriptive or tied into emotion? Should it be similar to a competitor, or deliberately separate? When should a division carry its own identity, or be built on a brand that’s folded into the main corporate parent? 

The synergy that will be created by a strong brand marketing program will help move customers and prospects through the marketing continuum of: 

Awareness > Interest > Preference > Loyalty