Careers

Successful B2B marketing agency with expanding national client roster seeks an experienced digital marketing B2B professional who excels at and enjoys marketing automation and other digital marketing strategies. If you’re looking for a positive, engaging workplace, then consider us as the place to make your move. Our agency offers tremendous opportunities for success-minded individuals. Plus, our salary levels are above industry averages, and our benefits package provides top-of-the-line retirement and health care coverage.

An excellent Digital Marketing Specialist will have had previous experience researching and promoting products and services online via blogs, email campaigns and website content, along with a wide range of sales-related research and writing. They will understand how to mesh well with a team and organize larger digital projects. Specific responsibilities include the following:

Digital Campaigns:

• Work closely with the marketing automation strategist and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot and other platforms
  • Monitor and analyze ROI and KPIs to provide insight for improvement
  • Execute and report on A/B tests
  • Create, report on and optimize nurture workflows
• Support SEO and PPC projects with the eventual ownership of some client SEO or PPC strategy and execution
• Bring new technology and best practice ideas to the agency for improving technology implementations
• Coordinate trouble ticket items with marketing automation software platforms as they arise
• Assist in standardizing the implementation of digital marketing tactics across the agency
• Assist in building reports on the performance of digital marketing activities and compare the results against key performance indicators and ROI.

Content Development:

• Assist in writing and execution of digital marketing campaigns and playbooks, including emails and social media
• Ensure content written is consistent with our client’s brand and personas.
• Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)

• HubSpot proficient, certification preferred
• At least 3+ years digital marketing and/or marketing automation experience
• Experience with Pardot, Marketo or Salesforce a plus
• Familiarity with email tools such as Constant Contact, Mailchimp, etc.
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BSc degree in Marketing, Digital media or relevant field
• Google Analytics and/or social media experience a plus
• Working knowledge of HTML, CSS experience a plus

The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for our clients.

GGC is a leading marketing agency in the area with a focus on technical and B2B clients. We are a rapidly growing agency with a national clientele and a positive, engaging workplace. Our benefits include include paid holidays, PTO, work from home, medical/vision/dental insurance, 401k and more.