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Better Content
Content Creation: Rocket Fuel For Your Digital Marketing
Generating enough QUALITY content is a challenge for even the largest B2B companies.
Whether we’re creating webinars or white papers, ebooks or emails, product releases or primer tutorials, GGC builds content that delivers results.
Using a “Content Tree” repurposing approach, we begin with long-form mother documents, such as a detailed white paper or webinar. Then, by breaking that into smaller components, we’re able to use one writing project to drive through a variety of channels – email, video, social, PR articles, blogs. It serves as a connected strategy rather than treating them as isolated, redundant projects.
Engineer Level Writing That You Don’t Have to Re-Write
We solve roadblocks for even the most technical companies.
Unlike other agencies that ask you for a first draft, GGC writes original text from a blank sheet of paper with just a 30-minute Subject Matter Expert interview. We write about almost anything for a technical or engineering audience, including the physics of glass, electronic components, scientific measurements, motion control, wafer fabrication, and circuit protection on variable frequency drives.
But that’s just the foundation. Our technical writing services elevate the storytelling and brand voice, delivering thought leadership that moves prospects from brand awareness to brand preference.
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Search Strategy
Content strategy must be created IN TANDEM with search strategy, with each feeding the other.
By investigating search queries, volume and intent, we identify pain points that already exist, and build plans aimed at capturing that traffic.
From there, GGC creates plans to target all stages of the funnel. While many companies have top-of-funnel white papers, they struggle to generate the middle- and bottom-of-funnel content needed to nurture prospects toward a buying decision.
Full Service
Content Strategy and Planning
Content Repurposing
Technical Writing
White Papers and Ebooks
Public Relations
Product Launches
Case Histories
Primers and Guides
Webinars
Handbooks
Sales Presentations
Data Sheets
Videos
Social Media Posts
Infographics
Photography
Frequently Asked Questions
What are the 3 Cs of content marketing?
The 3 Cs of content marketing are content, context and communication.
Content: This refers to compelling and relevant content that delivers your company’s critical messages in content formats that are interesting, relevant and engaging. For technical companies that sell complex products to a technical or engineering-oriented audience, this content must be written at an engineer-to-engineer level in order to be effective at building both awareness and preference for your brand.
Context: Content must be delivered in the right way and at just the right time in order to attract prospects and move them down the sales funnel.
Communication: How will these content pieces be delivered? What are the most effective avenues of placing your content at the right moment in front of the right buyer?
What is content marketing?
Content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and engage a clearly defined audience. The goal is to build an audience and drive profitable customer action. Here are some key points about content marketing based on the provided context:
- Audience Building
- Content Strategy
- Content Messenger
- Content Amplification
- Quality Over Quantity
- Relevance
- Customer Needs
- SEO Integration
By focusing on these aspects, content marketing can effectively engage your audience, build trust, and drive growth for your business.
What are the 7 types of graphic design?
In truth there are many types of graphic design, with specialties far beyond just 7. But here are basic principles that apply to B2B marketing:
Other types of graphic design include:
- Branding design
- Website design
- Print design
- Animation design
- Visual identity graphic design
- Advertising and marketing graphic design
- UI graphic design
- Packaging graphic design
- Motion graphics design
Our Mission:
Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales
Building global brands on messages that matter and visuals that inspire
Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...
Quality leads that quickly convert to sales-ready opportunities
Paid SearchZoomInfo Strategy
Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...
Designed and built to work as hard as marketers do
Search Engine Optimization
SEO | Search Marketing | User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...
Differentiated, technical content that clients don’t have to re-write
Marketing to EngineersMarketing for Electronics Expertise
Search Strategy | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...
ROI performance that takes the guesswork out of marketing
HubSpot and Salesforce Integrations
KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...
Are you ready for liftoff?
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