B2B Social Media Marketing Strategy – No Longer Marketing’s Latest “Bright Shiny Object”
Today, savvy marketers apply social media in campaigns that are strategic, on-brand and connected to core business initiatives. We deploy an integrated approach to drive brand and lead generation.
The trick with B2B social media marketing is that one size does not fit all. The goal for building a social media campaign is to ensure it’s balanced, not distracted by the latest “cool” technique. Will LinkedIn lead to leads, or just clicks? As an engineer-focused company, do you focus on Facebook? Will your blog enhance your brand or just create noise?
We help our clients pick the right social media platforms, present themselves well on them, and balance organic and paid social for optimum results.