Social Media Strategy
Is social media the latest bright shiny object you’re chasing, or is it an effective branding and lead generation strategy that’s driving the business?
The goal for building a social media campaign is to ensure it’s balanced, not distracted by the latest “cool” technique. Will LinkedIn lead to leads, or just clicks? Do you focus on Facebook? Will your blog enhance your brand or just create noise? The total volume of social media GGC creates works together to enhance your reputation as experts and ties in to your existing marketing program.