Content You Don’t Have to Re-Write
If you have to re-write what your agency provides, what value are they really providing? And how well do they really understand your business?
Most GGC clients have some degree of technical or engineered products they market, so our ability to write at an engineering level, from a blank sheet of paper, is both unique and critical to clients. But as difficult as that is, good content strategies require even more.
- Content must engage. It must educate. But mostly, it must persuade.
You’re not going to get that impact from superficial blogs or surface-level white papers that don’t bring your voice, thought leadership and technical depth to the market.
Whether it’s infographics or interactive white papers, tear-down videos or website “experience pages,” content is your calling card for meaningful impact. If content doesn’t impress, it won’t persuade.