Driving ROI has been the focus for savvy marketers for years. Particularly for B2B companies who must generate quality leads to survive, tracking results ensures that sales and marketing departments are able to focus their resources on those programs that work best.
Goldstein Group takes a unique approach to helping clients implement and operate Marketing Automation programs. As a top-tier HubSpot VAR since 2012, we understand from first-hand experience that true success is measured by how well the tool is used and applied. Whether we’re working in HubSpot, Pardot, Marketo or other tools, it’s not just about generating reports and dashboards (though that’s pretty exciting on its own!). Our work focuses on pulling insights and actions out of the data, so that we’re constantly delivering the important metrics that drive results:
- Lower cost/lead and lower cost/quote
- Improved sales funnel metrics via higher lead-to-sales conversions
- Faster days-to-close rates
Marketing Automation allows us to finally move beyond “counting clicks,” or even counting quotes. Now we’re able to count results, and identify what works and what doesn’t.