Goldstein Group Communications

Lead Generation

Marketing Automation – Connecting Marketing to Sales to True ROI

We understand the importance of driving B2B marketing results that matter by tracking ROI and ensuring alignment between sales and marketing departments. As an elite Diamond HubSpot partner, we have a team of HubSpot certified strategists who take a unique approach to help clients implement and operate their direct Marketing Automation programs. 

Our team of dedicated professionals has expertise in creating strategic HubSpot, Pardot, and Marketo campaigns that give you better visibility into your customer buying behaviors. Our programs help clients: 

  • Achieve a tailored user journey containing personalized automated emails 
  • Accomplish direct marketing to sales ROI 
  • Make data-driven decisions based on customized marketing reports

Marketing Automation software allows us to finally move beyond superficial metrics such as email open rates or “counting clicks,” or even counting quotes. Now we’re able to count results, and identify what works and what doesn’t.