Goldstein Group Communications

Lead Generation

Search Engine Marketing – Driving More Than Clicks

As a search engine marketing agency, we understand that Search Engine Marketing (SEM) is a rapidly evolving landscape that requires agility and strategy to navigate. Our experts stay on top of the latest techniques for driving results through ever-changing algorithm updates, new paid search tools, and policy changes. 

Our unique approach positions targeted pay-per-click (PPC) programs as a lead generation tool to deliver leads, SQLs, and sales.  While our team works to drive strategy and deliver value through your paid search program, artificial intelligence works in the background to optimize bids and budgets to deliver impactful results.  

It works. For one new technology client we generated 75 leads in the first six months, compared to only 21 leads the year before, for less cost. We consistently achieve costs per lead up to 75% lower than the B2B industry average for paid search clients. 

Our SEO process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site is also unique. While there are many techniques that can be used as part of an SEO campaign, the most important factors are often:

  • The quality and relevance of a website’s content
  • The website’s structure, which should match user intent and be easy for bots to crawl
  • Any authority signals or backlinks pointing to the website

Good SEO practices, such as:

  • Creating content that matches user intent
  • Using proper onsite optimizations (headers, title tags, meta descriptions, etc)
  • Sourcing quality backlinks

Help to ensure that a site’s content is found by potential customers when using specific keywords or phrases. Ultimately, this will result in more visitors to the site, and more conversions (sales or other desired actions) for your business.

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