Search Engine Marketing
Search Engine Marketing – organic, paid search and paid social – is truly an ongoing battlefield that shifts every day. Yesterday’s technique for driving rankings shifts as Google makes adjustments to how rankings are determined, while at the same time competitors are working to take your #1 ranking from you.
Artificial intelligence is making an entry into paid search programs, as new tools optimize bids and budgets several times a second in order to ensure you’re getting the very best impact from your PPC budget on Google, Yahoo!, MSN and Bing.
Whether you’re driving shopping cart transactions, paid social media engagement or dominant organic rankings for your keywords, GGC’s investments in talent and technology tools make the difference in driving your successful search strategy.