Your website is certainly your “front door” for marketing, your 24/7 sales portal. But there’s so much more behind it when considering your entire B2B digital ecosystem.
True impact in your digital strategy is fully realized only when you connect your entire organization to a common digital platform, integrating your website with critical sales and back-end systems that drive the business. Today, integration and APIs have advanced to the point that these software connections, while not simple, are much more accessible than in the past.
Connecting your website to critical CRM, shopping cart, marketing automation, ERP, distributor/customer login portals and invoicing systems are all part of a complete web strategy today. Your website may be your front door, but real digital functionality is only realized with a comprehensive integration strategy.